Understanding the Role of Technical SEO in Your Digital Strategy

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Some businesses are lucky to hire a content marketing expert to write content on their blog. But what if you are a digital-first company? What if your blog isn’t as popular as you want it to be? In that case, technical SEO is the right play for you.

What is technical SEO?

Technical SEO is the practice of improving a website’s visibility on search engines, such as Google and Bing, by optimizing the content on the website for keyword visibility and ranking. It involves optimizing content around specific keywords and optimizing a website’s structure and architecture. It also includes strategies such as link building, improving page speed, and optimizing for mobile.

Technical SEO requires knowledge of HTML, CSS, and other coding languages and an understanding of how search engine algorithms work. A person who practices technical SEO is known as a technical communicator. They are responsible for managing a website’s technical aspects to ensure it performs well on search engines. In general, technical communicators are well-versed in web development and optimization practices that can help websites perform better on search engines.

What are the benefits of technical SEO?

Here are some of the expected benefits of technical SEO:

Improved website speed and performance

Technical SEO practices such as page speed optimization, lazy loading, and page speed optimization can help improve website performance and speed. For example, page speed optimization techniques help reduce the time it takes for a user to load a website on their browser. This results in faster page load times, resulting in improved user experience.

One of the key technical SEO practices is ensuring that your site uses HTTPS rather than HTTP. This helps ensure that your website is secure, as search engines cannot index HTTP-only sites properly.

Higher rankings in search engines

Technical SEO helps websites rank higher in search engine results by optimizing them for search engine crawlers. To do this, technical SEO typically involves working on the website’s code and structure to ensure it is optimized for search engine crawlers. This optimization can include correcting errors in the website’s code or restructuring the page’s content and layout to suit search engines better.

Technical SEO also often involves work on an image-related, video-related, or local-focused social media page on a site to optimize its ranking on search engine results pages. Other technical SEO practices involve quality control and user experience optimization. Overall, technical SEO helps websites rank above their competitors in search engine results.

Reduced load times for pages

Technical SEO helps to reduce page loading times by optimizing code and the loading order of the content on the page. It can also help address search engine optimization (SEO) strategies, such as keyword optimization and social media optimization. Technical SEO strategies can help improve a page’s ranking on search engines and user experience, thereby improving its Core Web Vitals metrics.

However, technical SEO must be implemented with care to ensure that users have a seamless experience when accessing your website. For example, lazy loading techniques can be used to load content only when needed, while page speed optimizations can help web pages load faster and more smoothly. Technical SEO should be an integral part of any digital strategy which aims to provide an optimal user experience and increase organic search visibility online.

Increased click-through rates

Technical SEO helps optimize a website’s content, structure, and code to increase its search engine optimization (SEO) performance. This can help improve click-through rates as search engines reward websites that are optimized for user experience. Better search engine optimization can also lead to higher click-through rates, as search engines automatically rank high-quality website content.

Technical SEO can also ensure a website is optimized for mobile and desktop devices, allowing users to have a better experience and increasing click-through rates. By optimizing their content, structure, and code, technical SEO professionals can help improve the overall user experience on a website and increase its visibility in search results.

What are the challenges of technical SEO?

Technical SEO requires an understanding of how search engines work and of website development- factors such as page speed, indexing, and crawlability can influence search engine ranking- optimization of technical factors such as structure, sitemaps, and redirects is essential for SEO success- on-page optimization and off-page optimization are vital considerations- a comprehensive technical strategy ensures content is indexed and accurately- a holistic approach to technical optimization is crucial to content success.

Additionally, mobile optimization and accessibility are essential technical SEO considerations- ensuring that content is optimized for search engine visibility on all devices is essential for content success.

How can technical SEO help your business?

When technical SEO is executed correctly, it can improve the user experience on a website- ranking high in search engine results will lead to increased traffic and sales. Additionally, technical optimization can improve content visibility on all devices, increasing click-through and conversion rates.

By optimizing their website for user experience and accessibility, businesses can increase revenue while ensuring that search engines see them as an authoritative source of information. Technical SEO is an important part of any web marketing strategy- ensuring your website is search engine visibility and user-friendly can lead to increased traffic and conversions.

Can technical SEO be done on a shoestring budget?

Keyword research is essential if you’re on a budget and looking to do technical SEO on a shoestring. Setting up keyword research on a DIY keyword research tool like SEMrush can cost between $100 and $500 per month, depending on the tool’s features. Hiring a consultant can cost between $75 and $150 per hour. A good keyword research tool will save you money by providing relevant results quickly, resulting in lower search engine ranking costs.

Outsourcing SEO to an agency can be a cost-effective solution. You can get high-quality results with minimum effort with an agency’s experience and expertise. With so much focus on SEO, marketers need to have the right strategy. For starters, you should start with keyword research, content optimization, and organic search marketing. This will help you attract more organic search engine results, leading to a higher organic search ranking for your content.


Technical SEO encompasses a range of optimization strategies to help search engine spiders better understand your website content and rank it higher in search engine results. It involves everything from on-page optimization, which centers on improving user experience by ensuring that search engines can understand and index your content, to off-page optimization, which consists in building quality links to your page from other relevant websites.

As you see, technical SEO is not just about search engine optimization: It’s about helping you achieve better visibility on search engines. At Dan Hale Marketing, we offer technical SEO to help your website reach the visibility you seek. Contact us today at 920-289-2223 to get started!