Common Mistakes to Avoid When Designing a Website

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When it comes to website design, every designer has a unique process. Some designs are based on usability and user experience, while others are based on aesthetics. But regardless of the designer’s process, they all face similar design mistakes when designing a website. These mistakes are easy to make and can impact user experience, search engine optimization (SEO), and overall website design.

In this blog, we’ll talk about some of the most common web design mistakes that website designers make and how you can avoid them in your website design process.

Not having a responsive design

You may have heard the term responsive design before, but you need to understand the benefits of a responsive website. A responsive website is optimized for all screen sizes so that the layout works smoothly regardless of the device used. This ensures a seamless user experience and increased trust from your target audience.

However, only some have the coding skills or resources to create a responsive website, which can be frustrating. If you’re new to responsive design, there are many ways to learn and get started. Start with websites already optimized for mobile viewings, such as or

Lack of a clear call to action

A call-to-action (CTA) is a crucial element of web design. It prompts a user to take action, such as clicking a button or filling out a form. Not including clear CTAs in web design can hinder companies’ ability to attract the right customers. A CTAs should be designed in such a way that it directs the user to the next stage of the buyer’s journey. Too many elements on the web page also weaken a brand’s presence and distract the user.

It is essential to keep visuals consistent between online and offline channels. Too many variations can confuse customers, making it difficult for them to identify with the brand. It is essential to document web design decisions for future reference so that you can avoid making mistakes in the future.

Poor navigation

Poor navigation can create barriers for people with cognitive and physical disabilities. In web design, clear and concise navigation is vital to ensure that the user can easily navigate through content and get to the point. It should be easy for the user to understand and follow the path of the website. A call to action should be prominent and clear and not too distracting or overpowering.

Avoid clutter on the page with too many elements that can distract the user from the main content. Ensure that visuals are consistent across channels and platforms. These elements should be easy to understand and follow and should not distract from the overall experience.

Too much clutter

Cluttering web pages with too many elements can negatively impact user experience and lead to lost interest. To avoid this, consider web design software that is easy to use and offers customization options. This will help you design web pages efficiently and de-clutter your content.

Incorporating visuals that don’t consider your target audience can also hinder your company’s ability to attract the right customers. This is because it may not resonate with your audience, resulting in poor conversions. Lastly, having a clear call-to-action on web pages can help direct users to the next stage of the buying journey. A good call-to-action should be memorable and appealing to entice visitors to take action.

Poor typography

When web design is done well, typography is a vital component. Poor typography can lead to an ineffective web layout and make it difficult for visitors to read and understand the content. This can be prevented by ensuring coded elements are closed correctly and using web design software like Squarespace or Weebly, which has easy-to-use typography features.

Programs like these help website designers pay attention to elements such as font size, type, and color scheme to ensure an effective layout. They also provide guidelines for web content accessibility that can help prevent poor typography. These programs can help website designers stay on top of web design trends and easily improve their web apps for mobile devices or desktops.

Slow loading times

Static websites can often be hosted faster than dynamic ones, as their server only needs to serve static content, not execute server-side scripts. Conventional web design strives to create sleek, user-friendly, and functional websites, but this is often at the expense of loading times. The goal of web design should be usability so that visitors can easily navigate the website and find what they’re looking for. This means web pages should be accessible and easy to understand.

Web page load time is an essential factor in website optimization. Conventional web design focuses on typography and usability, but more elements are needed to significantly help web page load time. Instead, website designers must consider other factors, such as HTML elements, CSS files, images, and JavaScript files, when creating web pages.

Not optimizing for search engines

When designing a website, it is essential to consider the user’s experience. Web content must be structured to make it easy for users to find and navigate the elements they want. Web designers should also consider accessibility guidelines, such as web content accessibility guidelines (WCAG), 2.2.2 as part of their design process.

These guidelines help web pages be easier to read and understand for people with different levels of experience and access to technology. One factor that can improve user experience on a web page is typography. It can help convey tone, meaning, and attitude through the text on the page. The use of typefaces and font sizes can change the overall appearance of a website, so web designers should consider these elements when designing a website.

Not testing your website

Not testing your website can lead to costly errors and headaches. Always use a professional web design company to test your website before launching it online. They can help ensure that your website is user-friendly, easy to navigate, and responsive.

Make sure your website design is responsive and looks good on all devices, including smartphones and tablets. Always use valid HTML, CSS, and JavaScript code to make your website look professional. This will ensure that your website is error-free and user-friendly. Make sure your website is error-free so that users have an enjoyable experience when visiting your website. To do this, you must test the website on various devices and web browsers, ensuring it performs properly for all users.

Not having a contact page

A contact page is essential for web design, allowing visitors to reach out to you easily. A well-designed website should include contact information for both web and email addresses. This ensures that tors find this information easily and can quickly get in touch with you.

Poorly-designed websites often need to include this essential information, which can lead to a lack of trust among visitors. To ensure that visitors can easily reach out to you, web designers should ensure that their contact pages are included in the site and are easy to access.

Not having a blog

A blog is not necessary to create a website. A website can be created with static content and web forms, easily managed in the backend. You can easily collect user information, input data, and generate web content with web forms. If you are planning to start a website, think about the types of web content you want to include.

When creating web content for a blog, it’s essential to consider the type of language used in the post and the audience reading it. In addition, make sure your web content is accurate and relevant to the audience. A blog isn’t mandatory for website development, but it provides an excellent medium for sharing ideas and building relationships with the audience. It helps develop unique web content and attracts more customers to your brand.


Keep the following points in mind to design a website that provides the best user experience possible. If you’re still struggling with website design, contact us at 920-289-2223 today. Dan Hale Marketing designs websites to cater to your business needs and help you meet your goals. Our design experts understand your business and can make sure your website looks professional and user-friendly. With us, you can design a website that stands out from the rest and helps you reach your goals.